How we work with your team?

We use story-driven creative thinking to help our clients identify the guest experience strategies. Through clear methodologies and cross-disciplinary integration, we transform complex needs into solutions that are understandable, actionable, and consistently aligned.

Team Role

As your team’s Narrative and Experience Integration Consultant, our role is to organize the project’s conservation, education, branding, guest experience, and operational needs into a clear, actionable, and standardized guide—ensuring everyone moves toward the same unified goal.

Working Style

  • Before any project begins, we clarify the true needs. By examining your vision, audience, site characteristics, and operational challenges, we identify the core issues shaping the experience. This goes beyond gathering information—we distill complexity into a clear strategic foundation, ensuring that every narrative and design decision stays aligned with your goals.

  • We believe every zoo, aquarium, or venue holds a core story worth revealing. With a clear narrative framework, we transform themes, educational messages, and world-building into tangible experiences—from flow and exhibit logic to spatial atmosphere. This approach ensures your venue is not only visually appealing, but also understandable, memorable, and emotionally resonant.

  • A strong narrative must be preserved through execution. We work closely with architects, landscape designers, engineers, animal care teams, and educators at every stage to keep the core concept intact and translate ideas into clear directions and implementable guidelines. This ensures your team can move forward confidently within their expertise, while the overall experience remains consistent, natural, and unmistakably on-brand.

Four-Stage Workflow

  • We begin with your mission, audience needs, and site characteristics to uncover the core values and brand strategy unique to your project. This foundation ensures all subsequent stories, experiences, and designs move toward a consistent vision and goal.

    Deliverables: Brand positioning, core values, thematic direction, needs & pain-point analysis

  • From multiple perspectives, we examine narrative entry points and exhibition approaches to identify the thematic direction that best aligns with your mission and business goals. Becoming the creative basis of the project. From story arc to education, we establish a narrative framework that connects content, space, and experience.

    Deliverables: Theme concepts, thematic strategy, worldbuilding, storylines

  • Grounded in narrative logic, we transform stories into spatial experience flows and emotional beats. This includes movement plans, exhibit strategy, visual concepts, and initial concept sketches—forming a clear, interdisciplinary experience blueprint.

    Deliverables: Experience flow, movement strategy, exhibit strategy, concept sketches, mood & style boards

  • Through collaboration with architects, landscape designers, engineers, and operation teams, we ensure that narrative intent and experiential quality are faithfully executed in the built environment.

    Deliverables: Guidelines, exhibit scripts, visual language packages, site coordination & review recommendations