Creative Direction
→ 創意指導服務Celebration Studio: Themed experience design for zoos and aquariums.
賀喜工作室特色：將「主題樂園設計思維」應用於動物園及水族館遊客體驗。
01. Stories first. 故事先行。
Story comes first. Every detail is integrated to build a new world.
空間是故事的容器，所有設計的目標都是讓人走進故事的世界。
02. Crafting emotions. 為情緒策展。
Every touchpoint is crafted to shape how visitors feel and connect.
空間是情緒體驗場，在不同接觸點精準調控訪客的心境起伏。
03. Make journey a film. 電影般的旅程。
Story serves as the underlying script, curating a journey like a film.
故事是體驗的底層劇本，將情緒編排進空間，為遊客創造如電影般的旅程。
Core Service
→ 核心服務Creative Direction A
創意指導 方案 A
Bidding & Pitch Support
總體規劃標案協力
→ Clients
Service providers (bidding teams, architecture & construction firms, developers, operators, vendors, etc.)
→ Role
The bridge between service and guest experience—connecting technical capabilities with client’s brand storytelling.
→ Phases
▸ Bidding Phase: Content Research, Story Development, Concept Design, Narrative Flow, and Pitch Strategy.
▸ Post-Award Phase: Guest Experience Design and Exhibition Planning.
→ 服務對象
服務提供方（投標團隊、建築 & 工程團隊、土地開發、受託營運廠商、動物園水族館服務廠商等）
→ 定位
服務與內容的橋樑，協助廠商之專業與遊客體驗融合。
→ 階段
▸ 競標期：內容研究、故事開發、概念設計、故事動線、簡報策略
▸ 得標後：深化遊客體驗與展示設計
Creative Direction B
創意指導 方案 B
New Builds & Renovations
場域總體規劃與升級
→ Clients
Venue owners (zoos, aquariums, farms, destinations, themed dining, nature centers, hotels/resorts, NGOs, etc.)
→ Role
Unifying operations with brand value—infusing spaces with stories that build long-term revenue.
→ Process
▸ Strategy (Brand & Audience)
▸ Guest Experience Design (Story & Flow)
▸ Operations & Revenue (Events & Staff Training)
→ 服務對象
場域所有方（動物園、水族館、觀光農場、景區、主題餐廳、生態教室、飯店民宿、募款單位等）
→ 定位
空間營運與品牌價值的整合者，為場域注入可持續變現的故事靈魂。
→ 流程
▸ 前期策略（品牌/顧客）
▸ 遊客體驗規劃（故事/動線）
▸ 營運與營收（活動/培訓）
Both Master Plans Include:
兩種總體規劃創意指導皆包含：
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Existing Facility Assessment
Guest Flow & Circulation Analysis
Back-of-House / Service Circulation Analysis
Guest Behavior Studies
Audience Analysis & Profiling
Market Trends Analysis
Competitive Analysis
既有設施評估
訪客動線分析
服務動線分析
遊客行為研究
顧客分析
訪客趨勢
競品分析
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Project Goal Setting
Brand Discovery & Research
Content Research
Contextual & Site Research
Storyline Development
Guest Experience Strategy
Case Studies
Exhibit Development
Design Strategy
目標制定
品牌研究
內容研究
環境脈絡研究
故事軸線開發
體驗策略
案例分析
展示構想
設計策略制定
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Original Story Script
Experience Framework
Concept Design
Educational Content Development
Guest Experience Development
Signature Moments Planning
Guest Touchpoint Strategy
Animal Collection & Exhibit Planning
Layout & Site Programming
Site Plan
Functional Plan
Graphic & Publication Design
Ancillary Offerings (Future Exhibitions, Events, etc.)
Design Development Guidelines
原創故事腳本文案
體驗結構
概念設計
教育內容開發
遊客體驗開發
體驗亮點規劃
遊客接觸點規劃
動物收藏及展示方案
環境配置規劃
場地平面圖
功能平面圖
文宣設計
配套產品（未來可發展之展覽、活動等）
細部設計準則
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Storybook Production
Publishing & Distribution
繪本製作
發行
-
Project Budget Summary
Phasing Strategy
Pitch Deck Strategy
Final Master Plan Book & Presentation
專案預算摘要
分階段計劃
簡報說故事策略
最終總體規劃手冊 / 簡報
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3–4 In-Person Meetings
8–12 Virtual Meetings
Ongoing email and phone support anytime.
2 - 3 次面對面會議
8 - 12 次網路會議
隨意透過電子郵件和電話聯繫
Additional Services
→ 其他服務-
Flat Fee Covers:
Analysis
Existing Facility Assessment
Guest Flow & Circulation Analysis
Back-of-House / Service Circulation Analysis
Narrative Strategy
Goal Setting
Brand Strategy
Content Research
Environmental Contextual Research
Guest Experience Strategy
Design Strategy
Creative Development
Concept Design
Education Development
Signature Moments & Highlights
Design Development Guidelines
Meetings
1–4 In-person Meetings
3–4 Virtual Meetings
單次收費包含：
分析
既有設施評估
訪客動線分析
服務動線分析
敘事策略
目標制定
品牌研究
內容研究
環境脈絡研究
體驗策略
設計策略制定
創意開發
概念設計
教育內容開發
體驗亮點規劃
細部設計準則
會議
現場會議和評審會議（1-4）
網路會議（3-4）
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Case Studies
Brand Strategy
Story Development
Content Research
Experience Development
Show Set Design
Concept Visualization (Fundraising)
Concept Visualization
Brand Identity System Design
Interpretive Planning
Interpretive Design
Merchandise Design & Retail Planning
Website Development
Storybook Production & Publishing
Exhibit Design
Marketing & Collateral Design
Experience & Event Development
Copywriting
案例分析
品牌策略
故事開發
內容研究與體驗開發
佈景設計
概念視覺化（募款用）
概念視覺化
品牌識別系統建立
解說系統開發
解說設施設計
紀念品設計與零售規劃
網站製作
繪本製作與發行
展示設計
文宣設計
其他體驗開發 / 活動企劃
文案寫作
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One-on-One Advisory & Consulting
Keynote Speaking
Community Engagement Workshops: Covers prep work and facilitation; typically 8–24 hours per workshop
Organizational Creative Ideation Workshops
Study Tours: Guided visits to world-class zoos and aquariums (up to 8 hours per day).
一對一諮詢
演講
社區參與研討會：用於準備和實際研討會，通常每個研討會需要 8–24 小時
組織創意工作坊
考察之旅：與規劃團隊一起參觀世界級動物園和水族館，適合團隊建立和願景規劃（每天最多計費8小時）。
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Long-term guest experience and brand strategy advisory, including:
Monthly Strategic Alignment Meetings
On-Site Guest Experience & Operations Optimization
Cross-Departmental Storytelling & Content Coaching
Design Review & Creative Oversight (no hands-on production)
長期遊客體驗與品牌策略顧問，包含：
每月固定戰略會議
現場體驗營運改善
跨部門故事轉化指導
設計品質審核（不參與美術執行）。
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Site Analysis
Utilities & Infrastructure Planning
Historic Preservation
Accessibility & ADA Assessment
Business Strategy
Commercial Strategy
Regional Market Feasibility
Concept Testing & Market Validation
Retail Assessment
F&B Analysis
Animal Behavior & Welfare Consulting
Veterinary & Nutrition Advisory
Conservation Planning
Fundraising Strategy & Execution
Board Governance & Training
土地分析
公用設施評估與規劃
歷史建築保存
無障礙評估
業務規劃策略
綜合商業策略
區域受眾市場調查
概念接受度市場調查
零售評估
餐飲服務分析
動物行為和健康諮詢
獸醫和營養諮詢
保育專案規劃
籌款計畫及實施
董事會發展諮詢與培訓
Creative Direction A
創意指導 方案 A
Zoo Concept Visualization 動物園概念設計渲染
Zoo Concept Visualization 動物園概念設計渲染
Aquarium Concept Visualization 水族館概念設計渲染
Zoo Concept Visualization 動物園概念設計渲染
Guest Touchpoint Strategy 遊客接觸點規劃
Guest Touchpoint Strategy 遊客接觸點規劃
Experience Framework 體驗結構
Experience Framework 體驗結構
Experience Framework 體驗結構
Creative Direction B
創意指導 方案 B
Guest Experience Strategy 體驗策略
Organizational Creative Ideation Workshops 組織創意工作坊
One-on-One Advisory & Consulting 一對一諮詢
Keynote Speaking 主題演講
Brand Identity System Design 品牌識別系統建立
Storybook Production & Publishing 繪本製作與發行
8 Phases of Design Process
→ 標準設計 8 步驟-
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1. Brand Strategy
Understand what defines the brand's purpose, values, target audience, and market.
[ 品牌策略 ]
了解企業宗旨、價值觀、目標受眾和市場定位。
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2. Concept Design
Translating the brand strategy into a specific look, feel, or visual metaphor.
[ 概念設計 ]
將品牌策略轉化為具體的外觀、感覺或視覺隱喻。
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3. Schematic Design
Research content, explore potential solutions, and Identify key visitor experiences.
[ 基礎設計 ]
研究內容、探索潛在方案，確定關鍵遊客體驗。
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4. Design Development
Pursue the chosen options, turn ideas and drawings into specific technical plans.
[ 細部設計 ]
在此階段，基本設計會被細化成一項項具體方案。
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5. Production Design
Form the design intent into technical documentation for the fabrication team.
[ 施工文件 ]
將細部設計轉為施工文件，供施作團隊使用。
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6. Fabrication
Fabricate placemaking structures and physical components.
[ 製作 ]
製作展品結構和實體組件。
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7. Installation
Deliver and install the place making components.
[ 安裝施作 ]
運送並安裝展品組件。
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8. Operation
Connect every touchpoint of a visitor's journey—from pre-arrival to post-departure.
[ 營運 ]
從抵達到離開，連結遊客旅程中的每一個接觸點。
